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Our Company

• We term ourselves as “The Trade Specialist”. Our core business is to provide a special niche area of services to FMCG (Fast Moving Consumer Goods) industry. These niche areas of services include: promotion tracking, category management/ planogramming out-sourcing, in-store tracking, price audit, consultancy and training

Our Clients

• Our clients are  multi-national and local corporations who are leaders in their respective business: Nestle, Colgate Palmolive, GSK, J&J, Super Foods, Danone Dumex, Fonterra, Mead Johnson, Wyeth, Unicharm and etc.
• We also work with major retailers like Tesco, Carrefour, Giant, Mydin, Econsave and etc

Our Team

• The company is established and managed by experienced team
  
  • CK Soon – 10+ years FMCG research, category management, trade marketing and channel management experience in various multi-national corporations
  • KY Quek – 20+ years FMCG/Retail research, category management, advertising, retail management experience in various multi-national corporations